I think my initial assessment of the brand was pretty much correct in that they favour a fairly clean aesthetic. The only addition is their use of blocks of black in the branding, something I will trial on my design.
While there I also looked at the full range of paper I will be promoting and took a few samples with me use when producing a physical mock-up.
The variety of weights was something that I was able to experience and meant the I could decide on a weight of around 80-120GSM for my final calender, to ensure structural stability as well as fold-ability when it comes to actually making the model.