While on my visit to the Fedrigoni offices in London I had the fantastic opportunity to see and handle their current calendar.
The main thing I noticed was how much smaller it is then what I’m planning, an issue I will have to address before I proceed. The other thing was its apparent lack of some kind of visual ‘hook’ that successfully grabs the attention of the viewer. The cutout sections contribute a bit of interest but I feel life its missing a well thought out concept.