Monday, 13 January 2014

Initial Ideas

After looking through the YCN brief list several times I came up with a few ideas to explore;

Eastpak:
For this brief Eastpak wanted a campaign that reinforces their brand story and emphasises the high quality of the products. My idea for this project would be to create a print campaign showing turning points of the last 30 years with someone wearing an Eastpak bag, with the tagline; 'Eastpak, Always There'

Marriot:
Marriot want to attract a new younger audience to their brand, using them to inform and shape what they do using a website they created. To do this, I would use an in-hotel vinyl sticker to replace the existing view out the window with one from another hotel, the words 'Share Your View' along with a QR code to the website would be present.

LTA British Tennis:
The British Lawn Tennis Association want more female and lapsed players to start playing again. My idea is to have really well photographed everyday scenes with tennis equipment place in the foreground.

Fedrigoni:
The brief from this company is to create a desktop calender to promote their Woodstock range of recycled paper. I want to create a calender that tears off when each month is finished and turned into an origami sculpture.