Even though I would've been happy doing any of my ideas, through a process of elimination I decided to pursue my Fedrigoni desk calender idea. I ruled out my Marriot idea as it would rely too heavily on photography I don't have time to travel to many different locations and carry out. I didn't want most of my idea just to be someone else's photography with some text placed onto it. Eastpak was scrapped because the nature of the brief meant that most people would home to the same conclusion/concept, but carried out via a different media each time. I wanted to make sure that my idea remained reasonably competitive without follow a pre-destined route. LTA was also not an option for the same reasons as the Marriot brief, and they also didn't want the campaign to only be print.
I think the Fedrigoni brief will allow me to think creatively as well as provide a little more freedom in terms of time scale as I think it should take me less time then most of the others.