YCN is a design agency, which describes itself as ‘Producing work across all media and representing the finest creative people for commissions and collaborations’. They say of themselves that ‘YCN today produces advertising, design and other creative communications in all media; both for its own projects and ventures, and on behalf its various clients’. They are a ‘group of designers, art directors, developers, writers, illustrators and project managers work together at 72 Rivington Street in London’. They also run an annual competition which offers students the chance to fulfill creative briefs from a range of high profile clients and enter that work in a competition. ‘The YCN Student Awards shine a light on new creative talent, and centre on a collection of live creative briefs’
So far since starting this course, this brief has been the one that has excited me most of all. The fact that we have to pick from 20 different briefs over a wide range of disciplines and client profiles is something that I've found both challenging and extremely stimulating so far.
So far my initial thoughts are to try and stray away from the obvious choices for me and try to step further out of my comfort zone. Another is to make sure I choose a brief/method of fulfilling a brief that fits within the time constraints of our schedule, rather than a much lengthier idea that can only be accomplished in the full time scale as set by YCN (March 27th, rather than February 10th).
