So far this project has been a firm favourite for me. I was initially slowed down by the choice of briefs, finding both the variety of clients and ways to tackle each brief slightly overwhelming. I also surprised myself when it came to actually choosing, as the one I went with was far from my preferred one. I thought it would be useful exercise to get way out of my comfort zone and as a result I did find myself thinking in a much more creative way.
Overall I'm very pleased with how I answered the Fedrigoni brief and although I found it challenging working through each problem as I came across it, I think I came to the best decision each time. The only remaining thing is waiting to see how well I managed to communicate my concepts to the Fedrigoni marketing team through my pdf submission. I am reasonably confident that I have been successful in doing so.