Saturday, 18 January 2014

Analysis of The Fedrigoni Brand

 In order to better understand the overall brand I would be developing my idea for, I chose to do a bit of research on Fedrigoni. The have been operating since 1888 and are based in Italy. The main brand feel is one of great heritage, but also innovation and cutting edge products. The specific brand is part of a wider group the specialise in all aspects of paper, including the divisions Fedrigoni, Fabriano, Sadipal, Arconvert and Manter. The portion made up by the Fedrigoni division is as follows:
Within their product range, most of the emphasis is on paper for digital printing and publishing.
This information won't directly inform my creative processes and design decisions, but it will be helpful to keep in mind the standing and overall feel of the company.