Wednesday, 13 November 2013

Further Research

I decided to go through a roundup of the best Alcoholic brand apps and analyse them:

I really liked the idea of using geo-location in this app as I think it ties the brand into your world, creating a powerful connection. I think this possibility for interactive content based your location also opens up many pathways for further development.
This snow-globe app is not a very good branding exercise as its mostly a gimmick with company branding and doesn't connect you with the product in any meaningful way.
 The bowling app created for Malibu is only slightly better then the snow-globe one but only because the game is a little more engaging. It still doesn't effectively tie-in with the brand its promoting.
I think this recipe app works very well to promote its brand as all the recipes contain the product its promoting, literally making you purchase and use it in order to interact with the app. I think the social media and location based features also bring huge potential to the app.