Website:
The website is quite plain overall with a few very distinct visual cues, quite simple colours with most of the type set in helvetica/browser default. The site makes good use of skeuomorphism with its wood panelling and occasional gold trim, and picks out certain titles in its signature logo font Copperplate.
One recurring element used on the website I really like is the coloured lino/woodcut designs used in the header area. This aesthetic is something that I would really like carry through into my app design.
Ales:
The branding of Shepherd Neame ales keeps the same traditional feel but also incorporates more modern styles in the branding of the newer ales like Whitstable Bay and Canterbury Jack. I'd like to try and blend the 2 tastefully with my final design.
