After deciding to change the title font to Zingende Regular, because I think it's a lot more dynamic and interesting, I tried to add a 3d effect in Illustrator with little success. I thought the lighting wasn't looking right despite many adjustments so I decided to manually draw out the 3d forms of the letters, using a copy of the title of a guide and the gradient function to add shading.
I found this to be a very time consuming task and in future if I need a 3d effect I will probably try to find a better way of doing it.