Adolph Treidler

In my previous post I looked at a poster by the designer Adolph Treidler. Treidler (born in 1886) contributed around 20 posters towards the war effort in both World Wars, as well as many designs for magazines and the Bermuda Tourism Board. A lot of his work makes use of relatively details figures or elements placed against a very stark background of block colour. This technique is very effective at drawing the viewers eye and creates a very striking atmosphere within the design. 

The image below provides a very good example of this technique. The figure of the seated woman placed against the plain blue background immediately becomes the main point of focus for the viewer. The yellow/orange of the woman's jacket and hat are also complementary colours the the background of blue, adding further to the contrast. 

This next image is also a good example of him employing the same technique. It also shows him making use of negative space for his lettering (as on the previous example) which I think adds a very unique and distinctive look to his designs. 

This poster for the recruitment of railway workers shows him using a few different techniques, including much more detail than a lot of his previous works. The colour palette is also greatly expanded to include more earthy greens and browns, making the image seem fuller and much busier. His use of script lettering to emphasise certain words is something that I think is very effective and very typical of the period, something I will be trying to make use of in my final design. 

A few more examples I've found that use script lettering for emphasis:

Ideas

The first idea I've had so far is to combine my previously researched area of War Bonds/Liberty Bonds with the Social Media of LinkedIn. My main thinking behind this is that LinkedIn is seen as the social network of choice for business and economic interaction, which I think ties in nicely with how the posters are raising awareness for the economic needs of a country at war. I think that the way LinkedIn centres around career and business exchanges can be seen as its defining aspect, making it a good starting point for my development. 

The above picture was another one I found that I really liked the style of. In particular I like the way fairly detailed painting has been combined with large areas of block colour to help emphasise certain parts of the poster. I also really like the very stylistic painting style on the far left because of the very simplified colour palette, which unifies the different fields of industry and general war effort.

Sadly I couldn't find anything about the particular artist who designed it other than the printing office it came from and that it was introduced in 1942, which coincides with the First (seriesE) War Bond Drive of the Second World War.

The image below is one I really liked because the way it also combines relatively detailed painting with block colour and typography. It also has a very similar colour scheme to the first image which I will most likely end up using in my final piece. This poster was designed by Adolph Treidler and displayed from 1945.